Close
Solutions
Resources

“HSAs are a great way to learn benefits and a great way to approach companies to develop confidence. They’re low cost, simple administratively, and you can learn them quickly.”

Read Case Study
Pricing
Careers
Search Site
Woman in glasses types on a laptop at a wooden desk in a cozy home office with shelves, plants, and a brick wall.
Insights

Why Choice is Becoming the Most Valuable Benefit You Can Offer

Why choice is becoming the most valuable benefit: myHSA's Danielle Constantine and Medcan's Sherri Look Yan on flexible benefits and preventative care.

Aly Edwards
Updated on:

For decades, employee benefits followed a traditional plan structure, decided by an employer, applied uniformly across a workforce. Everyone received the same paramedical caps and the same coverage regardless of whether they used it. On a recent episode of Beyond the Plan, myHSA CEO Danielle Constantine spoke with Sherri Look Yan, Chief Operating Officer at Medcan, about why that model is losing ground and what's replacing it.

How Plans Have Evolved

Traditional plans gave way to flex plans, which are now giving way to voluntary benefits and employer-sponsored options like health spending accounts. Each step hands employees more say over how their benefit dollars are used.

That arc isn't incidental to the shift toward proactive, preventative care, it's a big part of what's driving it. A plan designed around average utilization often has no coverage for someone who wants to invest in an annual health assessment, a genetics consult, or a hormone health program. A flexible dollar amount does.

What Choice Actually Buys People

The value of an HSA isn't just flexibility, it's the ability to build a healthcare experience that matches an individual's life stage and priorities. One employee might direct funds toward physiotherapy, another toward mental health counselling, another toward a comprehensive screening they've been putting off. None of those choices is more "correct" than another, they're just different people prioritizing different things.

People increasingly want control over every part of the process, not just the outcome. That's a notable shift from a benefits culture built on employers deciding what employees need on their behalf.

Why This Matters

There's a compounding effect here. When employees have the flexibility to spend on preventative care, the kind of early detection work Medcan specializes in, the

y're more likely to catch issues before they become chronic, expensive, or disruptive to their work. That has a butterfly effect on employers (lower absenteeism, better engagement) and the public healthcare system (less pressure on wait times from conditions that could have been caught earlier). Personalization isn't just about a better employee experience; it's a structural argument for why flexible benefits lead to happy employees over time. 

To hear the full conversation between Danielle Constantine and Sherri Look Yan, visit our YouTube channel, or listen on Spotify and Apple Podcasts.

No items found.
Blog Highlights

Other Insights

Expert insights on flexible benefits, employee retention, and CRA-compliant plans in Canada.

Autumn leaves on a tree
Insights

September 2026 Advisor Newsletter

In this Issue: A year-end HSA checklist for clients & an advisor spotlight

Aly Edwards
Updated on:
Research

Why an HSA is the Best Small Business Benefits Package in Canada

Discover why Canadian small businesses are switching to Health Spending Accounts: 100% tax-deductible, flexible, and easier to manage than group insurance.

Aly Edwards
Updated on:
News

What is Multi-Factor Authentication, and Why is myHSA Using It?

What Multi-Factor Authentication (MFA) is, why myHSA added it for Plan Administrators, and how to log in with your authenticator app.

Aly Edwards
Updated on:
Woman running by the ocean
Insights

Are Health and Fitness Apps Eligible Under an HSA in Canada?

Are health and fitness apps eligible under an HSA in Canada? The short answer? Generally, no. Read more to learn why.

Aly Edwards
Updated on:
Woman in glasses types on a laptop at a wooden desk in a cozy home office with shelves, plants, and a brick wall.
Insights

Why Choice is Becoming the Most Valuable Benefit You Can Offer

Why choice is becoming the most valuable benefit: myHSA's Danielle Constantine and Medcan's Sherri Look Yan on flexible benefits and preventative care.

Aly Edwards
Updated on:
Research

The 2025 myHSA Year-End Trend Report: A Closer Look into the World of Spending Accounts

2025 myHSA Trends Report cover on cream background with teal and black text; subtitle reads a closer look into the world of spending accounts.

Hailey Dirk
Updated on: