Renewal season isn’t just about maintaining the status quo—it’s an opportunity to introduce new solutions that elevate your clients’ benefits packages. Health and Wellness Spending Accounts (HSAs and WSAs), or a combination of both like myFlexplan , are a must-have for businesses looking to attract and retain top talent while controlling costs. If you’ve been waiting for the right time to present this option to your clients, renewals provide the perfect opportunity.

Here’s how to effectively introduce spending accounts and myFlexplan to new clients and make them a key part of your renewal discussions.

Why Introduce myFlexplan During Renewals?

Renewal season naturally prompts employers to evaluate what’s working—and what’s not—in their current benefits plans. Businesses are often looking for ways to offer competitive perks without inflating their budgets. myFlexplan checks all the right boxes:

Cost Control: — Employers set the funding limits, making expenses predictable.

Flexibility: — Employees can use the funds for a wide range of eligible expenses, from orthodontics to fitness classes.

Employee Satisfaction: — Personalized benefits lead to happier, more engaged employees.

By introducing myFlexplan at renewal time, you’re offering a forward-thinking solution that aligns with their goals.

How to Introduce Spending Accounts and myFlexplan to New Clients

Start with the Basics — Not all clients will be familiar with spending accounts, so begin with a simple explanation:

Health Spending Accounts (myHSA) :

Designed for eligible medical expenses under CRA guidelines.

Wellness Spending Accounts (myWSA) :

Focus on lifestyle and wellness-related expenses, such as gym memberships or mental health apps. myFlexplan : a combination of myHSA and myWSA , this plan is the ultimate solution for flexible, personalized benefits. Employers decide how much money they want to provide for employees, and then employees decide how they want to allocate the funds between their HSA and WSA.

Use clear examples tailored to their industry. For instance, a tech startup may value WSAs for mental health and wellness perks, while a small manufacturing firm may prioritize HSAs for dental and vision care. A company’s benefits plan can say a lot about that company’s culture and values as well.

Highlight Customization Options — Spending accounts aren’t one-size-fits-all. Advisors can showcase how

myFlexplan can be tailored to meet the unique needs of their workforce.

Funding flexibility: — Employers control how much they want to give to employees, the employees then decide how much they want to allocate to their HSA and to their WSA.

Eligibility customization: — Employers can choose which expenses are eligible under their WSA. These can reflect the company’s values, and culture and be as specific or creative as the employer wants.

Tip: — Use client-specific scenarios to demonstrate how spending accounts can align with their goals.

Address Budget Concerns — Some clients may worry about adding spending accounts to their benefits package. Reassure them with these key points:

myFlexplan contributions can be capped at the amount they choose to fit their budget.

Spending accounts can replace or supplement less-utilized benefits, providing better value.

Highlight potential ROI, such as improved employee retention and reduced absenteeism.

Share Success Stories — Case studies and real-world examples are powerful tools. Share stories of other businesses that saw increased employee satisfaction or cost savings after introducing spending accounts. myHSA also offers benchmarking reports for a variety of industries and for businesses of any size.

Offer an Easy Implementation Plan

Introducing something new can feel daunting for employers. Make it easy by providing a clear implementation plan:

Assistance with account setup.

Communication materials to educate employees.

Ongoing support to manage the program.

Emphasize the customer support and live chat offered by myHSA

Positioning myFlexplan as a Long-Term Solution During your discussions, position myFlexplan as part of a broader strategy for employee well-being and organizational growth. Emphasize how they:

Adapt to the changing needs of employees.

Enhance the employer’s reputation as a people-first organization.

Provide scalability as the company grows.

Renewal season is a golden opportunity to introduce spending accounts and myFlexplan to new clients. By explaining their benefits, addressing concerns, and providing a smooth implementation process, you’ll position yourself as a proactive advisor who delivers innovative, tailored solutions.

Start the conversation about spending accounts during your next renewal meeting—you might just be offering the solution they didn’t know they needed.