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“HSAs are a great way to learn benefits and a great way to approach companies to develop confidence. They’re low cost, simple administratively, and you can learn them quickly.”

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Insurance vs. ASO Plans: The Middle Market Sweet Spot

For groups that are too small for a traditional ASO plan but want more customization than a standard HSA, myASO offers a middle-market sweet spot worth knowing about.

Steve McEwan
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Fundamentally an HSA is a lot like an ASO . Both are self-funded and the items CRA allows under a HSA are typical in most insured plans… so both are basically self-funded health and dental plans.

The employer funds the plan and is responsible to fund all claims made. The feedback we've received over the years from advisors is that certain groups may not have been large enough for an insurer offered ASO plan but wanted to customize the HSA and add some limits and plans design that mimic an insured plan. That is what myASO does.

We went full in and built a way to do full customization for groups that are looking for a step up on the ability to customize an HSA. The myA

SO plans allows employers to customize plan amounts down to sub level category, add or exclude certain items, add a cap to certain item and pool the funds or set an individual limit per family member.

If you want to know more about myASO, we are offering a free webinar, open to the public.

Don't miss out, register today

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Blog Highlights

Other Insights

Expert insights on flexible benefits, employee retention, and CRA-compliant plans in Canada.

Autumn leaves on a tree
Insights

September 2026 Advisor Newsletter

In this Issue: A year-end HSA checklist for clients & an advisor spotlight

Aly Edwards
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Research

Why an HSA is the Best Small Business Benefits Package in Canada

Discover why Canadian small businesses are switching to Health Spending Accounts: 100% tax-deductible, flexible, and easier to manage than group insurance.

Aly Edwards
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News

What is Multi-Factor Authentication, and Why is myHSA Using It?

What Multi-Factor Authentication (MFA) is, why myHSA added it for Plan Administrators, and how to log in with your authenticator app.

Aly Edwards
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Woman running by the ocean
Insights

Are Health and Fitness Apps Eligible Under an HSA in Canada?

Are health and fitness apps eligible under an HSA in Canada? The short answer? Generally, no. Read more to learn why.

Aly Edwards
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Woman in glasses types on a laptop at a wooden desk in a cozy home office with shelves, plants, and a brick wall.
Insights

Why Choice is Becoming the Most Valuable Benefit You Can Offer

Why choice is becoming the most valuable benefit: myHSA's Danielle Constantine and Medcan's Sherri Look Yan on flexible benefits and preventative care.

Aly Edwards
Updated on:
Research

The 2025 myHSA Year-End Trend Report: A Closer Look into the World of Spending Accounts

2025 myHSA Trends Report cover on cream background with teal and black text; subtitle reads a closer look into the world of spending accounts.

Hailey Dirk
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