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February 2021 Advisor Newsletter

Build Better Benefits — the story behind myHSA's new slogan, plus a webinar on how to position voluntary products through the Marketplace.

myHSA
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Build Better Benefits — We came out with a new slogan. I can honestly say the best part of the rebranding process is that we founders did not come up with it! In fact, in the end, we could not decide which slogan to choose.

Click here to keep reading

Continuing the Conversation on Voluntary Benefits: Marketplace

Learn about a brand new concept to position voluntary products to any group size and as a sales tool to offer new or existing clients.

Join us for our next webinar with Steve McEwan Tuesday, March 9, 2021

11am MT Click here to register now Take a first look at the Marketplace experience

Learn more about the Marketplace here Employee Benefits Trends for 2021

For many, there is hope we get back to somewhat normal this year. With a vaccine, the rumor is herd immunity by the fall – hopefully!

What do we think this year looks like for trends in our space?

Click here to keep reading Resources We Love

Think of health-care spending accounts as the duct tape of benefits plans

Managing the employee mental health tsunami EAP's have never been more important to employees

FAQ's: Marketplace Edition

Do employees pay out of pocket for the products?

The employer sets a plan limit for the year and employees use their available funds to allocate toward any products they wish to purchase. The employer funds the employee's selections as it is drawn directly from the plan allowance.

Are the Marketplace products taxable or non-taxable?

Marketplace is a combination of both taxable and non-taxable products. If the plan is a myFlexplan, both taxable and non-taxable products will show. If the plan is an HSA with Marketplace added, only non-taxable products will show. If the plan is a WSA with Marketplace added, only taxable products will show.

Can you add the Marketplace to any plan design?

Marketplace can be added in addition to an HSA, WSA or myFlexplan. With an HSA or WSA it will only show the add-on options that are non-taxable or taxable respectively.

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Blog Highlights

Other Insights

Expert insights on flexible benefits, employee retention, and CRA-compliant plans in Canada.

Autumn leaves on a tree
Insights

September 2026 Advisor Newsletter

In this Issue: A year-end HSA checklist for clients & an advisor spotlight

Aly Edwards
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Research

Why an HSA is the Best Small Business Benefits Package in Canada

Discover why Canadian small businesses are switching to Health Spending Accounts: 100% tax-deductible, flexible, and easier to manage than group insurance.

Aly Edwards
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News

What is Multi-Factor Authentication, and Why is myHSA Using It?

What Multi-Factor Authentication (MFA) is, why myHSA added it for Plan Administrators, and how to log in with your authenticator app.

Aly Edwards
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Insights

Are Health and Fitness Apps Eligible Under an HSA in Canada?

Are health and fitness apps eligible under an HSA in Canada? The short answer? Generally, no. Read more to learn why.

Aly Edwards
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Woman in glasses types on a laptop at a wooden desk in a cozy home office with shelves, plants, and a brick wall.
Insights

Why Choice is Becoming the Most Valuable Benefit You Can Offer

Why choice is becoming the most valuable benefit: myHSA's Danielle Constantine and Medcan's Sherri Look Yan on flexible benefits and preventative care.

Aly Edwards
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Research

The 2025 myHSA Year-End Trend Report: A Closer Look into the World of Spending Accounts

2025 myHSA Trends Report cover on cream background with teal and black text; subtitle reads a closer look into the world of spending accounts.

Hailey Dirk
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