How to sell HSAs
I often see different approaches to selling HSAs. Being on the tech side, and also having the experience of being a benefit advisor in the past, I thought I'd share how we used to position HSA’s for our clients. Here's a breakdown of how to approach a variety of clients with HSA, Wellness and Flex Products. Small Businesses (Less Than 10 Employees) These businesses generally cannot afford a traditional insured plan but do need some coverage for the owners/executives and mayb