I often see different approaches to selling HSAs. Being on the tech side, and also having the experience of being a benefit advisor in the past, I thought I'd share how we used to position HSA’s for our clients. Here's a breakdown of how to approach a variety of clients with HSA, Wellness and Flex Products. Small Businesses (Less Than 10 Employees) These businesses generally cannot afford a traditional insured plan but do need some coverage for the owners/executives and mayb

We often speak to advisors who are hesitant about the fact that we are an HSA company that is so open to traditional benefits. Most of them aren't used to hearing this from other HSA providers in the industry. Here are 4 reasons we have decided to approach insurance this way: 1. Tim and I were both insurance advisors, so we know what a regular block of business looks like and it's not entirely HSAs. Actually, the majority of the revenue comes from insurance carriers. We get i