June 2026 Advisor Newsletter

In this Issue of Our myHSA Advisor Newsletter

📊️️ HSA trends, according to you

💬 Client conversation starters

🏆️ Our advisor support team, ready to help

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📊️️ 2026 Advisor Survey results

We asked... and you told us! Here are a few highlights from our recent 2026 Advisor Survey.

Want to dive deeper into these topics and more? Keep an eye out for our 2025 Year-End Trends Report, coming soon.

The topics clients ask about most

The three categories advisors said their clients ask about most, in order, are paramedical services, mental health coverage, and weight loss. Conversations about weight loss, fertility support, and financial wellness are being had more and more, but the majority of clients continue to need your direction on the foundational aspects of benefits.

💬 The biggest misconceptions about HSAs

Advisors say the biggest misconceptions their clients have about HSAs, in order, are that they’re not as comprehensive as group benefits, that employees won’t know how to use them, and that they’re too complicated to run.

Here are some of our thoughts on how you can debunk these misconnceptions in client conversations:

"HSAs aren't as comprehensive as traditional insurance."

Traditional insurance plans are built around averages, so they cover what works for most people, not necessarily what works for your clients’ people. An HSA works the other way around.

Need a second pair of corrective glasses this year? That’s covered. Going through IVF? Also covered. Adult braces? Covered. A prescribed GLP-1 medication a group plan won't cover? You already know the answer. With an HSA, the employee gets to decide what their benefit dollars actually mean to them.

"Our employees won't understand how to use them."

Using an HSA is straightforward, and in many cases it can be simpler to navigate than a traditional plan. The real issue here is in employee communication, and that's equally true whether a client is rolling out an HSA or a group insurance plan. The myHSA team can support you here with group demos, educational materials, and our 24/7 live chat, to name a few options.

"It seems too complicated for us to run."

This one might have made sense fifteen years ago, but today, nobody has to run an HSA on a spreadsheet or by chasing down paper receipts (or at least they shouldn't be). Modern platforms like myHSA handle the processing so that employers can run their business and take care of their team.

The most important factors in choosing an HSA provider

Advisors said the three most important factors to their clients in choosing an HSA provider are platform ease of use, claim processing speed, and support speed & quality.

What surprised us here was seeing how valued claims processing speed is to your clients. While we know having claims approved quickly is important for our employees on the system, it was revealing to see our advisors report that employers and PAs also value that above nearly all other factors. At myHSA, most claims are reviewed by our adjudication team within 1-3 business days, and we’re focused on keeping that up.

💬 The biggest barriers advisors face when recommending HSAs

The three biggest barriers advisors say they face when recommending HSAs, in order, are a lack of employer awareness about HSAs, employers preferring traditional group benefits, and cost or budget constraints.

Here are our thoughts on how you could respond to these barriers:

"My clients don't even know what an HSA is."

As the advisor, you can truly shine here by opening your clients’ eyes to what's possible, and we’re here to help. myHSA's website has years of educational blog content, and our Advisor Support team is here to brainstorm positioning with you, help you prepare for client conversations, and arm you with materials you can put directly in front of your clients.

"My client just wants traditional group benefits."

Traditional plans have real value and there's absolutely a place for them in a benefits strategy. But, not every small or scaling business needs to start there. An HSA can be a perfect first benefits offering with flexible, meaningful coverage that scales over time.

For more established businesses that already have a group plan, myHSA can help with carved-out plans, top-up structures, and creative applications that make an existing plan go further. This isn't an either/or conversation, it’s about building the right plan for where your client is right now.

"The budget just isn't there."

With a traditional group plan, the budget might have to bend to fit the product. With an HSA, it’s the other way around. With your guidance, your client can decide exactly how much they're allocating to the plan. There's no surprise renewal increase, no minimum spend to hit a certain tier, and no paying for benefits their team doesn't use.

If a client tells you budget is a concern, that's actually an opening.

🏆️️ We're here to help

Need help with a group demo? Need some support with positioning myHSA to a client? Looking to brainstorm a creative plan design?

Our Advisor Support team is here to answer your questions and make you look good.

Contact Advisor Support